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Design Strategy leader & Product Designer specializing in design thinking, concept development, and end-to-end product experiences across complex consumer and B2B platforms.
About
I work at the intersection of product strategy, design thinking, and hands-on product design.
I help organizations navigate ambiguity, frame the right problems, and turn complex challenges into clear, actionable product direction — from early discovery and concept development through execution and delivery.
Second Nature
Elias excels at quickly translating complex business needs into actionable strategies and he consistently brings thoughtful insights to the table. He’s a natural product strategist who can balance innovation and practicality—any team would be fortunate to have him!
Coralie Cushman
Technical Project Manager at Second Nature
Second Nature
“Elías is a great product designer and innovator, but most of all, he is really fun to work with! Elias' skills and talents nicely combine Strategic and UX/UI design which together are the perfect combo. I also appreciate his openness and professionalism towards feedback and resilience within evolving and fast paced projects.”
Juan Miguel Valderrama
VP of Strategy & Innovation at Zagalabs
Second Nature
“Elias is a designer who thinks of the holistic user experience and understands the complexities of designing multifaceted softwares. He is a great partner to product owners, working together to craft the right user experience. ”
Cherie Chung
UX Design Lead at Second Nature
Zagalabs
“Elías consistently demonstrated exceptional skills, particularly in the areas of conceptualization and design strategy. His ability to understand user needs and transform them into innovative solutions is remarkable.”
Arley Valencia
Senior UX/UI Designer at Zaga Labs
I help teams make sense of ambiguity by framing the right problems, identifying opportunity spaces, and aligning stakeholders around a clear product direction.
I focus on experiences at the system level, connecting user needs and business goals into coherent journeys teams can act on.
These models directly inform interaction design, prioritization, and product decisions across squads.
I translate insights and strategy into clear, compelling concepts that help teams and leaders understand what to build — and why.
I use rapid prototyping and AI-assisted tools to explore ideas quickly, visualize possibilities, and accelerate alignment from discovery through delivery.
